Digital Impact Lab

The Digital Impact Lab are a marketing and social media consultancy, who speciliase in helping start ups and SME’s maximise their online potential.

Backward Design were tasked with developing their brand identity, tone of voice and website.

The brief was to create a quirky and vibrant look and feel, with a highly informal tone of voice, that had complete disregard for conventional design patterns and boring straight lines.

The resulting outcome utilised bespoke imagery, treated with a ‘mark up’ approach to imbue a sense of fun and to convey the personal and tailored service that they offer clients.

UPDATE: As a result of COVID19 this project is currently ongoing, but on-hold.