Hampshire Repointing and Restoration
Hampshire Repointing and Restoration came to Backward Design in need of a complete rebrand, including a new logo design, website and company collateral. The key aim was to shift their business focus to higher value clients, and increase revenue.
After conducting market and competitor analysis, the decision was made to exploit a gap in the market and present HRR as a high-end, period restorations business. With a considered use of typography, colour, imagery and SEO copywriting we created a nuanced online presence aimed squarely at the desired target market, placing this business head and shoulders above their competitors.
The desired outcome was achived, with the client seeing a significant upturn in business, and most importantly, this new business is comprised of the higher value clientele, looking to spend significant amounts on restoring their period property.